In the future, it may be possible for AI to create art (including books, movies, music, and videogames) that is so perfectly attuned to an individual’s preferences, perhaps even directly using brain scans to determine the precise ingredients that will give the person the ultimate entertainment experience (like from David Foster Wallace’s Infinite Jest), whatever that may be for the particular individual. This AI would essentially create better art than humans—not that it would be objectively better than anything created by humans, but it would be subjectively better to that one particular human for whom the artwork is specifically created for. And AI could conceivably do this for every single human in the world: create unique works of art tailored to be the best work of art for that individual (whatever the criteria for “best” is for them). How could human artists compete with that?