The best form of advertising is word of mouth, and the new word of mouth is social media. The aim of social media companies is to make their users spend more time on their platforms in order to generate more ad revenue. The more time people spend online, the less time they spend with other people in person, which means less time for physical “word of mouth” interactions. Today, people have more interactions with other people on the internet than in real life, making social media the new “word of mouth”. (This was true before the Covid-19 pandemic which only compounded this effect further.)Continue reading
When writing fiction, you can either write for now or forever. To become a successful bestseller you need to appeal to the masses, and the masses are, by definition, average. That is average intelligence, average creativity, average originality, average in taste and interests, etcetera. The masses don’t like the most creative, innovative, transgressive, and artistic works of art—and they never will. There’s only ever a small subset of the population with refined enough taste to find and appreciate the diamonds in the rough and discover a truly creative artist—someone like H.P. Lovecraft—during their lifetime.Continue reading
Why are blockbusters getting worse? Short answer: Money.
Long answer: Blockbuster franchise movies have become such a cash cow that the corporations who own the major studios are relying on these billion-dollar movies as a primary source of revenue. The studios operate at the whim of the corporation’s board and shareholders, so they become risk-averse and reject any new or creative ideasbecause they don’t know if it will succeed or fail. Continue reading
I’ve always loved watching movies, especially in the theater. There’s nothing like seeing a film on the big screen with a full surround-sound system. It’s an experience you can’t quite reproduce at home. But I never went to see movies in the theater as much as I would’ve liked to because it was too expensive. In New York and Los Angeles, it’s $15+ for a ticket—and don’t even get me started on the food and drink prices. So last year, when MoviePass lowered their service to $9.99 a month, I immediately signed up. With it, you can see one movie every day, potentially thirty movies a month, all for $9.99—less than the price of one ticket. It was a no-brainer for someone like me. Continue reading