Generation-Z is the first generation to grow up entirely online. For as long as Zoomers can remember, the internet has been ubiquitous and pervasive to daily life through smartphones. As a result, Gen-Z has no consensus culture—no TV shows, movies, or music they all consumed growing up. Everything had fractured into thousands of subcultures on the internet. Each Zoomer is an island. There may be another person who shares all your same niche cultural interests, but you are unlikely to ever randomly meet that person in person. You will only ever “meet” that person online. This fragmentation of culture is not necessarily good or bad. It just is. And it is different from every other generation that came before.